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Sunday, November 2, 2014

Unlocking Boundaries, Unlocking Fear--> NGC Experiment



‘NGC INSIGHT: 
Great Experiment in Knowledge Branding!


Reflections from MLS session at MICA lead by Ms. Debarpita Banerjee, VP - Marketing & CommunicationNat Geo and Fox International Channels.
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What is marketing? It is all about closing gaps! Gaps in—insights, perceptions and awareness. How the traditional branding and marketing is changing its strategy from purely rational and emotional point of view to a hybrid approach of using mix of head and heart. Especially it is truer when looked at how FMCGs are changing their role in our lives ---from being merely a product to act like as a value adding entity shaping dreams and inspirations. Moreover these strategies are using awareness, consideration, loyalty aspects to boost image and enhance the visibility, accessibility and utility of the products/services being marketed.

Today`s marketing is based on decoding the challenges inherent in question ‘how to attract consumers/receivers’ to grasp the messages being circulated in media. This process is mediated through art of selection of target audience and corresponding right persons, right time, right place. (ex. Bacardi NH7 Weekender) Though aggressive strategy, media plan and touch points matter, most important criteria for marketing/branding to be successful is the relevance and utility for consumers. While many of the brands are traversing or oscillating between head to heart continuum, some brands have positioned themselves as purely rational reflector of their image while some have consistent in reflecting the emotional/inspirational aspect in their image. 

After all, what really matters in this competitive world is how relevant, how real (authentic and tangible returns), resonated the brands are with the lives of people around. These three values relevance, reality and resonance are cornerstone of the dynamic marketing/branding scenario in these times of social networks, customized production development and demanding assurances regarding quality/satisfaction about products/services being offered.
In all these, the media products—which are beyond the categories of FMCGs/services, offer exciting opportunities to experiment in creative domain. Here media content is both vehicle and product itself, simultaneously entangled in each other. Especially this rewards tremendous opportunities when content is about knowledge—history, science, technology, environment, wildlife, entrepreneurship, curiosity for kids etc. National Geographic Channel in recent times carrying out many experiments to attract people to watch their broadcasting and get hooked to it. 


Its interesting because, NGC is doing many experiments in recent times regarding its national/international content and ways to promote them. One of the programs of NGC is about sociocultural taboos existing in Indian subcontinent. It is a beautiful example of how image of traditional wildlife/environment broadcaster can be changed to a platform dedicated/committed to lives of people, even though driven/inspired out of branding/marketing strategy. Also, many programs like Science of Stupid and also campaign series where characters ridicule the people who bunk science classes and convey indirect message indicating losses in life due to past ignorance towards science. Well, I will not call them conscious campaigns to raise public awareness towards concentrating more on merely studying science but actually it is much more crucial campaign than that.
Even though borne out of competitiveness of business of eyeballs and ROI, branding of knowledge content actually empowers viewers through serials and also through promotion of the same. Because kind of tactics and promotional wooing and persuasive communication deployed certainly adds to the social discourse of building rational, arresting cynicism towards exploratory life and reward exhibition, documentation and dissemination of deconstruction of larger life around—through documentaries, through travelogues and through interviews.  


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Saturday, October 11, 2014

A leader resides in everyone of us....

UNIQUENESS comes out with immense pain, misery and striving !!!

Some thoughts provoked by spontaneous session at MICA by Vineet Nayar, Founder http://samparkfoundation.org/

We follow others, we are inspired from experiences of the world and we learn from outside world to shape our lives, to make our lives better. We have some dreams in our lives, but many times we are not able to put those into words. We don’t say and roar aloud about what we want to achieve. When we think about the goals to reach and problems to counter, we look up to others to see how they have done that rather than how we like to do the same. Are we leading our lives or we are just following the others.

What are your ambitions, what are your dreams, what are your goals, what are your plans? It is all about you. It all comes out of how you want to live your life. Therefore, to achieve that will also inspire from life you live. So, try to understand yourself. Don’t chase others for expert-experienced advice. Great visionary people have unique ability to move away from conformism and lead their life towards IMPOSSIBLE tasks which other thought none could achieve. If you are inspired, convinced by that idea and ready to lead your life for that idea; then go for it.

Venture, adventure, embrace the risk and live through it. Don’t be afraid of failures. After all, nurturing of successful journey is watered by outstanding failures and extreme frustration, pain and misery. Thus we have to train our mind to prepare ourselves for this moment when our efforts will be successful irrespective of the number of failures coming in the way. Someone asked how to get away with the murder and other person responded “by first committing the murder!”(pun intended…)

This journey is possible only when we pursue the idea and not the perspective of the advice or borrowed wisdom. If we fail, fall for it. We will rise again. In between these two events we have to give our full attention to understand the problem at hand. Define it. Frame it to understand its logical limits and possibilities. Then we will be in a position to start a conversation about it. Unless we interact, it will not be possible to define, decode and describe the problem at hand. Many times we do this conversation with ourselves. Many times with the people we love, we look up to for guidance and people in front of whom we rely to express ourselves.

As far as understanding self is concerned, we have to shift from analysis to conversation with self. Spontaneity in behavior, open mindedness to commit mistakes and be ready to experiment, asking tough questions, hard work to work on specific issues and being a result oriented are crucial to have leadership in any field. Great leadership is about oratory, about conviction, about ability to inspire others, about organizational skills, about handling interpersonal relationships but more than that it is about finding a lively purpose to work for our goal. This lively purpose can be anything starting from appreciation from people we respect, love or it can be any crazy joy we found serendipitously while engaged in pursuit of our goal.

Sometimes we are too much unsure about ourselves and sometimes too much sure. Within that lies the spectrum of possibilities of our struggle. The kind of urgency, energy and enthusiasm required must be intense, deeper and higher than we can imagine. We need passion and obsession and not pretension to be expert in many areas resulting in personality who does not delve deep into one of the aspects of the problem and issue at hand so as to contribute meaningful in creation of sustainable assets or mitigating the crisis.


We are we and we shape our skills, strategy and road map according to our vision based on self-confidence, proactive initiative and endless enthusiasm. While focusing on problem holistically, we should always make a habit to focus on granules of issue we are handling about. Dealing with granules while envisioning about whole issue helps us enormously. At the same time, we have to nurture ourselves to learn collectively. It is only through community interaction and dialogue; we become humble, patient and emerge ourselves in an accountable position so as to share the skills needed to solve the problem. We have to learn from each other. More than that, we have to keep our eyes and ears open so that we get feedback from deepest level of community and we get most lateral cutting edge perspectives to foster our imagination and understanding of the situation and problem.

There is a constant conflict between dream of IMPOSSIBLE and what people ADVICE us to be, to do and not do something. And we have to overcome this tussle about which idea overcomes us and which idea transforms us. Then we should ask ourselves, “Do I want the present moment to be my friend or my enemy? The present moment is inseparable from life so you are really deciding what kind of relationship you want to have with life. Once you have decided you want the present moment to be your friend, it is up to you to make the first move. And we should never be in doubt, skeptical mood, in fear, in torment and in suspended pendulum about what to do. Just act. Become friendly towards that moment and welcome it no matter in what disguise it comes, and soon you will see the results. Life becomes friendly towards you and people become helpful and circumstances cooperative.”  

Thus one decision to act spontaneously changes your entire reality but that decision you have to take again and again—until it becomes natural to live in such a way and even natural to achieve impossible to change our lives and beyond that transform our lives!!!

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Saturday, October 4, 2014

Khula Aasmaan: "It`s My Sky, Let Me Fly" !!!


 

I think, therefore I am! : How Descartes deconstructs history of this mystery of self-discovery?


“Cogito ergo sum ; ultimate reflection and expression of my supreme autonomous rationality. Yes, rationality which I felt by my separation from nature and my own body. I don’t know how I could arrive at this discovery but my entire life I was restless. I always was in search for something. I spent my youth traveling, visiting courts and armies, mixing with people of diverse temperaments and ranks, gathering various experiences, testing myself in the situations which fortune offered me, and at all times reflecting upon whatever came my way so as to derive some profit from it."[1] I did not much believe what books say; rather I trusted only my instincts and wished to know the depths of the ocean of the knowledge through my own ventures, explorations and failures. So I started my journey.  

Starting with my country of birth, I traveled to Bohemia, Hungary, Germany, Holland, Italy and finally Sweden where I died. In a way, in my journey I had already traveled to places where great philosophers of enlightenment belong. Even though I earned a legal degree, my father pushed me to learn and work upon algebra and mathematics. Later I also studied theology and medicine. In 1663, after my death, my name was introduced in the index of prohibited books by Pope. Before I arrived in this world, legends like Nicolaus Copernicus (1473-1543) and Johannes Kepler (1571-1630) actually devoted their entire lives to prove that earth moves around the sun. I was born after them (1596-1650). Further, Galileo (1564-1642), Newton (1642-1727) and Gottfried Leibnitz (1646-1716) were busy working to lay the foundations of modern scientific and mathematical knowledge system. They established the evidences of functioning of solar system, the forces organizing the universe and the mathematical equations which govern them. If you ask me what I achieved in my life, then I would only point out what historians have noted: The key idea was to use coordinate axes to bring algebra and geometry together. This was an innovation that enabled mathematicians to solve complex problems and invent new forms of mathematics such as calculus, which laid the foundation for modern science and technology.[2] But frankly, if you ask me my personal opinion, what was contribution to the world, I will only allude to only one sentence which all history and philosophy will ridicule as immensely obvious: “I think, therefore I am!”

You know, expressing doubt and quest for evidences has been my lifelong madness. I am passionately haunted my reason and may be that is my only religion, that is my honest dogma and that is my spirituality to relate to the cosmos inside the mind and outside the earth. Whenever I come across any challenging phenomena or complex philosophical-real life problem, I dissect it into infinite pieces to understand each and its relationship to the problem at hand. Slowly, steadily and surely I establish relationship between minutest possible aspects of the issue contributing to the challenge. From these observations, I derive my own understanding about the cause and effects in different concepts and processes. Like this, I started dealing with knowledge of the world around. Then after years of practice of this way of scrutinizing life around people started naming this as deduction and further deductive approach. This is still, an explanation of my scientific achievement. But what was special in that one sentence 'Cogito, ergo sum'—that history immortalized my existence through those three words in every book and library and in every mind of finest thinkers, progressive reformers and leaders of modern democracies around the modern world. What was so unique about it?

Cogito, ergo sum allowed me to say confidently that howsoever massive may be the force and pressure of the ridiculous, mystical and obscurantist traditions, customs and beliefs may surround my life and try to suffocate me; if I doubt genuineness of some thought, norm or law I should be able to continue to think along that line with evidence, logic and rational debate. Many times, it is not necessary to believe what my body sees or what I feel or what I am feed with the obvious explanation of the events around me. I need not just nod and follow like herd. I have to question, investigate and prove what I think ---something is right, wrong. And beyond binaries of correctness and falsification, I should be able to underscore the process from cause to effect; so that rationally speaking I could come out with grounded logical explanation of concepts.

So if like to paint a picture of universe in the colors of my imagination; I could do it. If I want to draw a sketch of the anatomical functioning of my body, I could do it like Michael Angelo. If I want to script a poem celebrating the natural phenomena and their impact on our lives I could do it like Alexander Pope. If I want to narrate a story of how the universe was created, expanded and how our biological life system evolved, I could do it with certain proofs to be documented much later after my death by Darwin and other explorers. If I wanted to argue how our democratic civil society should evolve, then I could write essays like Voltaire, David Hume, John Locke and Thomas Paine. If I wanted to erect an architecture structure depicting modern invention of James Watt or Thomas Edison; I could prepare those models as Leonardo De Vinci could do it. If I think that mechanical forces governing world are actually deeply rooted in subjectivity and relativity of time-space relationship of universe, then I could actually think like Einstein to overthrow the rigid understanding about the ever changing universe.

I could think of anything, because I was confident that thinking---along with instincts, against the method, beyond the horizon, opposite the tide, beneath the skepticism, above the rainbow of diverse imaginations, sailing on the venture of discovery, riding the gut feeling of invention, flying the inclusive flamingo of innovation and reaching the destination of peace; in life, in death. I could think, that has been my asset; that has been my ammunition; that has been my charm; that has been my addiction; that has been my duty and that has been honor and that has been my endeavor.

I think, therefore I am. We thought—therefore we are. History thought; therefore future is. Art thinks, therefore society runs. Science thinks, therefore technology flies. Writers think, therefore civilizations progress. Inventors think—therefore we survive and develop. Love thinks, so hatred withers away. Dreams think—therefore nightmares wash away. Good meditates—therefore evil thinks twice before knocking our doors. I think, so I am; We think, so we are. Thanks for listening to me. Let God of Reason bless you.”  


[1]From Descartes’ book Discourse On The Method
[2] Descartes’ Analytic Geometry, a paper by Noah Pritt retrieved from www.mdhc.org/files/579_Paper_Junior_Pritt.pdf



Friday, August 29, 2014

A week is long time in politics: Reaching self through World !



by me, 5th June 2014
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It is often said that a week is a long time in politics, and truly yes, it is. As demonstrated by historic mandate India gave to one party, one leader in particular, this is truer than before. The scale of analysis, introspection and obsession with critical scrutiny these election results received are unparalleled in recent Indian history. Only comparisons, if they fit, can be Mandal-Kamandal debate in 1990s and lately the anti-corruption movement and gender sensitive legislations in last two years. The week after 16th May seems to have not only shocked the intellectual foundations of the media, academia and intelligentsia but also have uprooted the deep contradictions within so called ‘Secular-Progressive-Liberal’ establishments across the country. Some are trying to stick to age old political ideologies of sycophancy, some to ‘hippocratic’ salesmanship of secularism and some to ‘lip-service’ of inclusive diversity of a country which never allows the dictum of dogma, division and duplicity.  

My week followed by election results gave me few insights about the issues which not only unshackled my imagination but also gave me a window of opportunity for making sense of the things in coming times. On a summer full of heat waves, I happen to travel to sea-faced temple of meditation in Mumbai. Temple, not in a religious sense, but surely in a spiritual-meditative sense. This is a grateful tribute returned by Satynarayan Goenka to his Gurus from Myanmar for gifting India the art and knowledge of Vipassana. His guru was Saya Gyi U Ba Khin, who recently for decades pursued the knowledge of Vipassana and distributed the same to thousands of followers through international Vipassana Meditation Centres established in Myanmar. Saya Gyi predicted that next revival of Dhamma will be from India and one Indian will be responsible for carrying out massive explorations and journey for spreading this knowledge to poor and ignorant without any greed, without religious bias and without any materialistic motive. This person was Satyanarayan Goenka. In the darkness of history, this art and science of life-meditation was lost in the corridors of ignorance. So, I was fortunate to embark on this short journey. So short in distance, but so long in meaning, investigation and acquiring the wisdom that I still don’t consider myself worthy for the reward of that journey, let alone the claim that I understood the whole import of that philosophy.

I reached Global Vipassana Pagoda in search of questions and not for answers. Questions, which can destroy me, questions that can recreate me. Questions that can shake my foundations, questions that can construct vision of my life. Questions that can heal my vitiated mind, questions which can sharpen my intellect and argument. Questions which can awaken me from my slumber—which in its extreme insensitivity have insulted many virtues and in effect---bypassed many struggles, many voices, many movements throughout the life I lived or claimed to live upon to. Many times we search for answers where our questions are wrongly placed, inspired by narrow vision and shaped by parochial dreams. So, I was in search of questions which should propel my life forward through which I can travel and struggle, fight and die while finding answers to them. Why, how, when all the biggest challenges destroy me and appeal me with its cruel charm that hello, show your pain and stand up again; so that I can say with pride, “Yes, I am ready to take on my Conqueror” and let me feel the pain, poverty and pity in myself while watching through the eyes of aggressor. While I concentrate and focus my gaze to the undisturbed pose of the hegemonic time in front of me, I say to it: “you may be infinite, but I am finitely minuscule, deep down to my existence and mind well; my impatience, my greed, my insensitivity, my utter contempt for public service are also finite---will be destroyed by presence of infinite failures, agony of shameful defeats and all pervasive fall of my character time and again. So, come on you infinite, I finite, is ready to face you. So, come on!!!”

I have been to Vipassana dhyan once in my early university days. While I did not formally enrolled again in due course of last few years; I continue to meditate on my own what I consider the one of the greatest gifts I have received in my mortal life. But I never viewed it from the point of view of “Liberating Force” for ignorant, poor and marginalized. As I reached the place, beyond sea of Gorai, near Assel World; people started coming in slowly but steadily. Initially, there were clear herds were going to entertainment park near Pagoda. As sun started climbing, the number of groups and people started ascending. I underestimated the magnetic potential of the place. It had more people on weekdays than normally what one tourist place attracts on weekends, bookshop owner told me during my visit.

The way people have received it is astounding. Even though, it is not a typical religious place and does not support the traditional rituals of religion; this place has emerged as one of the few places in India which can advocate social-political reform, quest of knowledge-scientific attitude, virtues of social commitment and community service, dedication to questioning attitude and readiness to bulldoze the burden of faith and its claim that surrender to god, together all potentially can give us the calm, peace and solutions. Instead, this Pagoda—epitome of self criticism and tower of service towards self-society through wisdom, compassion and  inclusiveness—has emerged as a symbol of not only peace amongst different religions, in its essential goal of “establishing supremacy of humanism”; but also has projected the vision of  “Equanimity”. This equanimity, as epitomized in the preaching of Gautam Buddha in the form of Dhamma. Buddha never claimed to have founded the religion. Even some kind of consolidation of culture being lived by people, who follow Buddhism, is being formalized over the years; it was never visualized by Buddha as a ritualistic religion which can satisfy our cravings for compensating piousness with rewards, both material and spiritual.
Vipassana, was essence of Buddhism; historically. During the course of time, when Buddhism lost the path and also the wisdom of the meditation, it started dwindling. Art of Viapassana was scientific way of aligning our life with rational principles of nature and thus immerse ourselves in consistent self-reflection about the changes in ourselves and around us. These changes—sometimes pleasant and many times unpleasant—always disturb our composure---makes us happy in pleasant times and sad in sorrow times. Vipassana through meditation with an equanmious mind glorifies the vulnerability of life but also illuminates the massive potential of Sthitpradnya; uncollapsable silent-steady-solid attentive power of mind in any situation---and thus escorts us through the corridors of mind-body-brain triangle. From there, it leaves our hand thus we are on our own to explore, investigate and rediscover our lost control, our disappeared conscience, our languishing-perishing-corroding selfishness and we thus slowly arrive at the gates of comradeship, friendship, entrepreneurship of values. 

This entrepreneurship does not talk of wealth creation but discusses long lasting virtues, values and assets. The relations we make with people all our lives have unique potential to solve the problems around us. But we alienate many and get obsessed with remaining. The emotions, rather than being strengths become self inflicting swords and further our self-character becomes obstacle rather than engine of dissent. Our personality becomes symbol of greed instead of energetic commitment to welfare. Our life gets reflected as a stagnant supporter of slavery to power rather than transformer of lives suffering from poverty of arguments, hunger of food and vacuum of knowledge.

So, this Dhamma which is eternally simple in its purely natural form has been essential representation of Buddhist way of life i.e. Buddhism.  This Pagoda is not only a memorial of what Myanmaar did to preserve this heritage and knowledge of Vipassna but also putting Life of Buddha in right perspective in today’s times of intolerance, greed and technologically pervert times when we refuse to talk to each other and rather satisfied in gadgets while being insular from pain in front of us. This is a memorial to people who stood for human rights, who fought for equality and who lived and died for freedom from slavery, from ignorance and from caste system, from class system, from political system of prejudice-bias. This is a symbol of perseverance of people who stay calm in the events of crisis, in the agony of oppression and during the times of deprivation. This is homage to Bikshus and Bikshunees who stood for justice and progress during the times of conservative onslaught of religion. This is a structure which is a salute to the exploration of people who wanted to understand what exists inside life, what happens during life and why is it so. This is not about life beyond death; heaven and hell. This is about understanding why we create multiple worlds for same people, divergent dreams for fellow compatriots and divisive ideology for harmonious life---existing for all, nurturing all and shaping us all—together, in tough times, in simple times.

While going through the biography of Buddha, while listening to the story of how this Pagoda was created and while watching what different aspects of Vipassana Buddha preached, it was clear that this is a way forward in life---not to pray, but to act and spread the message of self-discovery, service and sacrifice through exploration, introspection and debate.

That’s the feeling I got when I traveled a small journey but completed a longer process of reaching myself through Pagoda, Vipassana and Buddha.
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rahul mane, (09654093359, creativityindian@gmail.com)                                                               ---------------------------------------------------------------------------------------------------------------------